The Good Jeans co... take a look at Good American

It’s time for another blog about some of our favourite brands. If you haven’t seen already, we’ve written about some fab tights, along with some amazing liquid foundations that cater to a huge variety of skin tones. We love these brands because they make sure they can offer products to all women, regardless of shape, size or skin tone.

This week, we’re going back to the world of fashion and taking a look at a brand that’s made a point of ensuring their range of jeans fit all shapes and sizes.

These days, buying a new pair of jeans can be pretty confusing. There’s skinny, super skinny, slim, straight, boyfriend, bootcut, flare...the list goes on! But which fit is right for you? One American brand has decided to offer a range of jeans (amongst other fashion items) which champion inclusive sizing.

Good American is a ‘denim focused fashion brand designed for a curvier, sexier and stronger shape’. They offer the same styling options as other jeans brands, but what makes them stand out is how they help finding the right fit for your body shape a much easier process.


Click on a pair of jeans, and you’re given the option to change the model shown in the product page. Got a curvier figure? Then take a look at what the jeans look like on a curvier model. The same goes for slimmer as well as average figures. No longer do you have to guess what the jeans will look like on you, or be met with disappointment when they don’t look the same on you as they did on the model.

Good American was founded by Khloé Kardashian, part of the internationally famous Kardashian clan (surely we don’t need to explain who they are?), along with Emma Grede who’s a London born London College of Fashion graduate.

Love or hate the Kardashians, you can’t argue with the fantastic offering this brand has. Whilst based in the US, they do ship worldwide.

A pair of jeans starts from around £100.

Prices correct as of 21.09.17